Over the past decade, the telecom industry has undergone a significant transformation in terms of business offerings, technology, and customer expectations. However, despite this transformation, some telecom companies have persisted in their outdated approach to business-to-business (B2B) offerings, namely, device-bundling and application-bundling. In this blog, we will explore why these approaches are outdated and why managed services should be the focus of telecom companies’ B2B offerings.
Device-bundling and application-bundling are pre-2010 approaches to B2B offerings
Device-bundling and application-bundling refer to the practice of offering telecom services along with devices and applications as a bundled package. For instance, a telecom company may offer a customer a smartphone along with a data plan and a few pre-installed applications. These bundled packages were popular in the past as they offered convenience to customers and enabled telecom companies to sell more devices and services. However, they are now outdated for several reasons.
Firstly, device-bundling and application-bundling are limited in their scope. Customers are increasingly looking for customized solutions that fit their specific business needs. Bundled packages may not always offer the flexibility and customization that customers require. For instance, a business may require a specific application to be installed on their devices, but this application may not be included in the bundled package. This limitation can result in dissatisfaction and loss of business for telecom companies.
Secondly, device-bundling and application-bundling are not cost-effective for customers. Customers may end up paying for devices and applications that they do not need, resulting in unnecessary expenses. This can be particularly problematic for small and medium-sized businesses that operate on tight budgets.
Thirdly, device-bundling and application-bundling are not competitive. Telecom companies that offer bundled packages may not be able to compete with those that offer more customized and flexible solutions. This can result in a loss of business for telecom companies.
Managed Services should be the focus of telecom companies’ B2B offerings
Managed services refer to the practice of offering customized and flexible solutions that meet specific business needs. Managed services can include network management, cloud services, security services, and more. Managed services are the future of telecom companies’ B2B offerings for several reasons.
Firstly, managed services offer flexibility and customization. Telecom companies can work with businesses to understand their specific needs and offer solutions that meet those needs. This can result in increased customer satisfaction and loyalty.
Secondly, managed services are cost-effective. Businesses only pay for the services they need, resulting in reduced expenses. This can be particularly beneficial for small and medium-sized businesses that operate on tight budgets.
Thirdly, managed services are competitive. Telecom companies that offer managed services can compete with those that offer more customized and flexible solutions. This can result in increased business for telecom companies.
In conclusion, device-bundling and application-bundling are outdated approaches to telecom companies’ B2B offerings. Managed services offer the flexibility, customization, cost-effectiveness, and competitiveness that businesses require. Telecom companies that shift their focus to managed services are more likely to succeed in the ever-changing telecom industry.